Need executive level help on Product?

I offer Storytelling and VP of Product as a service to B2B technology companies from Series A to C. I can help you craft your product and brand story, then build a playbook for lead generation and conversion of your target customers. I can help you think through roadmap strategy and pricing. And I can help you build out your Product Management team. Think of me as your fractional VP Product and sounding board on all things Product.

Get help on: Sales Playbook, Roadmap, Product Led Culture, Product Positioning, Pricing, Remote Teams

Industry Experience: B2B Enterprise SaaS, Developer Ecosystems, Marketplaces, Digital Health, Fintech, Blockchain, AI

Enterprise, Platforms

Consumer App

Fintech / Blockchain

Digital Health

Solar and Energy


Connie Kwan is a Product executive from Silicon Valley with 16 years of Product Leadership Experience. She's led teams at Atlassian, the company that created JIRA Agile and set the standard for product-led development. She is the VP Product at OmiseGO and was previously the CPO at a Khosla funded startup. She has shipped products spanning SaaS, enterprise, marketplace, developer ecosystem, consumer, hardware-software combination, blockchain, solar and semiconductor. She brings a breadth of domain experiences to your product challenges.

She currently advises CEOs on Product Strategy and building Product-led Culture at various startups and venture firms. Her proprietary frameworks include Kwan's Hierarchy of Product needs and Product StoryWheel. She also adopts and teaches well-known product and leadership frameworks such as Lean, User Stories, Jobs to be Done, Pragmatic Marketing and OKRs. When it comes to designing a product-led organization, the devil is in the implementation details. The frameworks and tools need to work with the organization, and she helps leadership teams identify the right combination to set the organization up for product success.

Let me know how I can help...