Pricing: $1195 | Next Cohort: September 15, 2022 | Duration: 6 weeks | Apply Now>
Storytelling class
for Product Leaders
A 6-week class to build your influence
with investors, executives and customers.
*includes 1 year access to the community
Connie
Instructor
Storyteller
VP Product
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Boost your Influence Immediately
We have distilled the art of storytelling into a science. Our methodology has been field tested with over 500 leaders to create memorable stories that influence.
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Get tangible feedback you can use
Get hands-on instructor feedback that is custom to you. Join our slack community and live tutorials and get matched with a partner to hone your storytelling skills.
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Take your career to the next level
Nail that investor pitch, product vision story or customer meeting. Get funding, promotion, followers. Storytelling is foundational to your influence. Learn the method.
"I had so many "aha moments" as I went through the course content. With direct access to Connie, I received customized feedback on my project. The course also gave me the chance to ask for input from industry leaders and expand my network."
Penny
Product and Data, Rakuten
"The content of the class is top-notch and well organized. Each class was entertaining and engaging. The class gave me a platform to tell stories and prepare myself for the future. And Connie's personal feedback on my assignments added so much value! I think product folks who practice her concepts regularly become good storytellers and advance their careers."
Jay
Director of Product, ex-Orbitz
Instructor at Product School
"Connie helps us develop the 6 storyteller types along with the LENSE framework. These tools helped me become a more valuable employee by clearly articulating my value add to my organization via better story telling and clearer communication. It also gave me the confidence to pursue a business idea I been considering for a while."
Nav
Staff Product Leader, Expedia
GE, Cisco
Get to next-level leadership with Storytelling.
It's the best investment you can make on your career.
Who’s teaching?
Connie Kwan has crafted and delivered thousands of stories in her roles as Chief Product Officer and CEO. Whether it's presenting to executives, motivating teams, or convincing candidates to join a company, storytelling is at the heart of her work. In her 15 years spanning enterprise and consumer, SaaS, health, energy and semiconductor, she has told stories on public stages at Google Tech Talk, Health 2.0, and at Atlassian's annual conference. Additionally she has been on panels for Women in Product and Product Pub and was interviewed for a podcast for Practical Product. She understands how to engage different audiences through powerful narratives. She collaborated with actor and theatre director Max Koknar to create the Storyteller Method that turns the art of storytelling into a science. This is the method we will be learning in this class.
Who is this class for?
Product Managers and people leaders. This class builds influence skills that are applicable for managing up, down and across the organization. If your success hinges on effectively working with people, then this class is for you.
Why now?
Two Reasons.
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You have a high-stakes event coming up such as positioning yourself for a promotion, launching a product, ideating a new product, fundraising, moving into a new role etc.
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You are ready to accelerate your career by building your influence skills, which is the most important one for people-based work.
Pricing: $1195 | Class Starts: September 2022 | Duration: 6 weeks
How does it Work?
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Weekly LIVE Tutorials
Meet weekly with the class and instructor in real time to ask questions, get answers and anchor your learning.
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Self-paced Videos
All class materials are recorded and online. You can access on your mobile or desktop anytime, day or night.
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Slack Community
Students are invited to an exclusive Slack channel to interact with other students and get feedback from the instructor,
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See benefits immediately
Most students see benefits immediately because we work on a tangible storytelling challenge in the class. Expect to spend 1-3 hours each week on the class.
When do we meet?
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We meet LIVE online every week for 6 weeks
The session will be recorded for those who cannot attend live. -
Each meeting is 30 minutes of discussion, starting at 8am PST on Thursdays .
(Timezone translation: 11am EST, 5pm CET, 8:30pm IST, 11pm SGT) -
The first meeting occurs one week after the class start date, so you have time to complete the Week 1 material before the discussion.
The dates don't work for you? Check out this self-study option that starts anytime.
What is the curriculum?
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Week 1: The Essence of Stories
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Week 2: Story Wheel - Preparing to influence up.
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Week 3: Craft stories like Hollywood.
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Week 4: Storyteller Type Deep Dive
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Week 5: Telling your story through words and images
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Week 6: Telling your story through voice and body language
At the end of the class, you will have the superpower to articulate a crystal clear product vision. We focus on your ability to influence up, whether that's with your executives, your board or your investors. You will learn how to prepare for and deliver stories that influence. At the end of our classes, you will have a toolbox of ready-to-go stories for articulating product vision and other common leadership scenarios.
Up-level your leadership with Storytelling.
It's the best investment you can make on your career.
Frequently Asked Questions
Will my employer pay for this class?
Yes. This class qualifies as career development. Many participants are able to use their company's professional development (PD) budget for this class. Check with your employer about this option.
Can I get a refund?
All sales are final, but you may transfer your seat to another attendee before the class starts.
Why should I take this class?
Have you ever done all the research and walked into a meeting with all the facts, but still failed to get your execs on board? Quite likely it’s ‘how’ you tell it rather than ‘what’ you’re saying. Get a breakdown of the ‘how’ so that you can be equipped with the skills to bring execs on board. Never be at a loss again. Know the 6 different ways you can use to convey your message and more.
What if the dates don't work for me?
We also offer a self-study option that allows you start anytime. You'll be invited to the same StoryLab community. Please visit this page for more details on the self-study option. Or if you prefer to be notified of the next cohort instead, sign up here.
Get Notified
about the next class
Interested in this class? Subscribe here to get reminders as we draw closer to class start. You will also receive Storytelling tips.
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