Connie Kwan is a Management executive from Silicon Valley with 16 years of Product and Marketing Leadership Experience spanning blockchain, digital health, energy, hardtech and software (Atlassian, MSFT, CY, SPWR). She is an entrepreneur, advisor, and an active speaker on the topic of product storytelling. She has given talks at Product Management Festival in Zurich, Google Tech Talk, Health 2.0, and Atlassian Summit. Additionally, she has been on panels for Women in Product and Product Pub and was interviewed for a podcast for Practical Product. She has founded 2 startups, and helped many founders craft and deliver their product visions. She is a master at engaging different audiences through powerful narrative.
Her company Product Maestro advises CEOs on Product Strategy and building Product-led Culture. Her proprietary frameworks include Kwan's Hierarchy of Product needs and Product StoryWheel. She also adopts and teaches well-known product and leadership frameworks such as Lean, User Stories, Jobs to be Done, Pragmatic Marketing and OKRs. When it comes to designing a product-led organization, the devil is in the implementation details. The frameworks and tools need to work with the organization, and she helps leadership teams identify the right combination to set the organization up for product success.