Connie Kwan 

Speaker and Storyteller


Connie Kwan is a Management executive from Silicon Valley with 16 years of Product and Marketing Leadership Experience spanning blockchain, digital health, energy, hardtech and software (Atlassian, MSFT, CY, SPWR). She is an entrepreneur, advisor, and an active speaker on the topic of product storytelling. She has given talks at Product Management Festival in ZurichGoogle Tech TalkHealth 2.0, and Atlassian Summit. Additionally, she has been on panels for Women in Product and Product Pub and was interviewed for a podcast for Practical Product. She has founded 2 startups, and helped many founders craft and deliver their product visions.  She is a master at engaging different audiences through powerful narrative. 


Her company Product Maestro advises CEOs on Product Strategy and building Product-led Culture. Her proprietary frameworks include Kwan's Hierarchy of Product needs and Product StoryWheel. She also adopts and teaches well-known product and leadership frameworks such as Lean, User Stories, Jobs to be Done, Pragmatic Marketing and OKRs. When it comes to designing a product-led organization, the devil is in the implementation details. The frameworks and tools need to work with the organization, and she helps leadership teams identify the right combination to set the organization up for product success.

Past Talk Topics 

  • How to tell a Powerful Story for Every Audience 

    Leadership, Product Management

  • Storytelling through Design 

  • Kwan's Hierarchy of Product Needs: How to architect an Agile organization from startup to maturity. 


Your talk got really good feedback! One of the best! I was wondering would you be interested to do a similar session for our next conference, the PMF APAC 2020. 

Vansa C.

CEO, OmiseGO



Connie was instrumental in helping our company ‘grow up.' The workshop she facilitated for our team was painstakingly planned and well executed, and infused with energy and humor throughout. We would unhesitatingly work with Connie again, and I would highly recommend her services. Her ability to combine both the ‘poetry’ and ‘prose’ in articulating one’s brand is truly unique.

Sheldon F.

CEO, Darwin.ai

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