Need Executive help on Product?
You need Connie Kwan, your fractional CPO.
Who Hires Connie Kwan?
B2B technology companies from seed to Series A hire Connie Kwan.
Why? To
1) clarify their product story,
2) focus on the right product priorities, and
3) set up Product Management that scales.
For companies pre Series B, a fractional CPO will give you the best bang for your buck.
Why? Because you avoid expensive mistakes early on without paying for a full-time CPO. For example, having an immature feedback loop for your product can cost you 3 -6 months of development burn. Perhaps you're not sure if you need a fractional CPO. Use Kwan's Hierarchy of Product Needs to assess your needs. Then, reach out to me if you have unmet Level 3 or Level 4 needs.
I specialize in deeply technical products that have a harder time telling their stories to customers and investors. My clients tend to either
1) Have a technical background and want help on go-to-market, or
2) Have a sales background and want help with building an effective product engine
I have 17 years of Product Management experience at Microsoft, Atlassian, SunPower, OMG Network and more. I've led teams in Product, Marketing, Design and Support. If you need help, please reach out.
As your fractional Chief Product Officer, I'm your sounding board on all things Product, Design and Marketing.
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Product Storytelling
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Product Go-to-market
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Roadmap Prioritization
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Pricing
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Product Mindset
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Product Led Culture
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Org design and Hiring
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Remote Teams
More Testimonials
Our product is very complex. It is an infrastructure B2B product and I've always had a hard time communicating what we do to the external layman. Connie's superpower is empathizing with people and helping them understand the story on their own terms. Our story both internally and externally has been lifted by Connie's involvement.
Vansa C.
CEO, OMG Network
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Connie was instrumental in helping our company ‘grow up.' The workshop she facilitated for our team was painstakingly planned and well executed, and infused with energy and humor throughout. We would unhesitatingly work with Connie again, and I would highly recommend her services. Her ability to combine both the ‘poetry’ and ‘prose’ in articulating one’s brand is truly unique.
Sheldon F.
CEO, Darwin.ai
Industry Experience
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Web 3.0, Blockchain, Fintech
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Marketplaces and Ecosystems
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Consumer Mobile and Web Apps
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Enterprise, SaaS and On premise
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Digital Health
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Solar and Energy, Semiconductor
Who’s Connie Kwan?
Connie Kwan is a Product executive from Silicon Valley with 17 years of Product Leadership Experience. She has led teams at Atlassian, the company that created JIRA Agile and set the standard for product-led development. She was the VP Product at Blockchain company OMG Network and CPO at a Khosla funded healthtech company, Carrot. She has shipped products spanning SaaS, enterprise, marketplace, developer ecosystem, consumer, hardware-software combination, blockchain, solar and semiconductor. She brings a breadth of domain experiences to your product challenges.
She currently advises CEOs on Product Strategy and building Product-led Culture . Her proprietary frameworks include Kwan's Hierarchy of Product needs and Product StoryWheel. She also adopts and teaches well-known product and leadership frameworks such as Lean, User Stories, Jobs to be Done, Pragmatic Marketing and OKRs. When it comes to designing a product-led organization, the devil is in the implementation details. The frameworks and tools need to work with the organization, and she helps leadership teams identify the right combination to set the organization up for product success.
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