Storytelling class

for Product Leaders

A 6-week class to build your influence

with investors, executives and customers. 

  • We have distilled the art of storytelling into a science. Our methodology has been field tested with over 500 leaders to create memorable stories that influence.

  • Use storytelling to get execs on board with your vision and customers to buy. In every high-stakes interaction, use our methodology to get your point across with crystal clarity.

  • Get Hands-on help from the instructor in our Story Lab Slack community and via Live tutorial sessions. You may also be matched with a partner to practice your storytelling skills. 

NOTE: The next cohort starts on Monday Sept 6, 2021.  Each week for 6 weeks you will receive online material to amp up your Storytelling. You can work on the online material anytime that week and submit your assignments via Slack asynchronously. We meet for 30 minutes LIVE on Thursday Sept 13, 20, 27 and Oct 4, 11, 18 at 8am PST (11am EST, 5pm CET, 8:30pm IST, 11pm SGT). The LIVE session will be recorded for those who cannot attend live. The dates don't work for you? Check out this self-study option that starts anytime.

At the end of the class, you will have the superpower to prepare for and deliver stories that influence. And you will have a toolbox of ready-to-go stories for navigating common leadership challenges.


"I had so many "aha moments" as I went through the course content. With direct access to Connie, I received customized feedback on my project. The course also gave me the chance to ask for input from industry leaders and expand my network."


Product and Data, Rakuten

"The content of the class is top-notch and well organized. Each class was entertaining and engaging. The class gave me a platform to tell stories and prepare myself for the future. And Connie's personal feedback on my assignments added so much value! I think product folks who practice her concepts regularly become good storytellers and advance their careers."


Director of Product, ex-Orbitz

Instructor at Product School

"Connie helps us develop the 6 storyteller types along with the LENSE framework. These tools helped me become a more valuable employee by clearly articulating my value add to my organization via better story telling and clearer communication. It also gave me the confidence to pursue a business idea I been considering for a while."


Staff Product Leader, Expedia

GE, Cisco

Want a sneak preview on what we cover in class?  

Find your Storyteller Type and receive emails to improve your storytelling.

Who’s teaching?

Connie Kwan has crafted and delivered thousands of stories in her roles as Chief Product Officer and CEO. Whether it's presenting to executives, motivating teams, or convincing candidates to join a company, storytelling is at the heart of her work. In her 15 years spanning enterprise and consumer, SaaS, health, energy and semiconductor, she has told stories on public stages at Google Tech Talk, Health 2.0, and at Atlassian's annual conference. Additionally she has been on panels for Women in Product and Product Pub and was interviewed for a podcast for Practical Product. She understands how to engage different audiences through powerful narratives. She collaborated with actor and theatre director Max Koknar to create the Storyteller Method that turns the art of storytelling into a science. This is the method we will be learning in this class.

Who is this class for?

Product Managers and people leaders. This class builds influence skills that are applicable for managing up, down and across the organization. If your success hinges on effectively working with people, then this class is for you.

Why now?

             Two Reasons.

  • You have a high-stakes event coming up such as positioning yourself for a promotion, launching a product, ideating a new product, fundraising, moving into a new role etc.

  • You are ready to accelerate your career by building your influence skills, which is the most important one for people-based work.

What is the Format?

  • Self-paced Videos

    All class materials are recorded and online. You can  access on your mobile or desktop anytime, day or night. 


  • Weekly LIVE Tutorials 

    Meet weekly with the class and instructor in real time to ask questions, get answers and anchor your learning.

  • Slack Community

    Students are invited to an exclusive Slack channel to interact with other students and get feedback from the instructor, 


  • See benefits immediately

    Most students see benefits immediately because we work on a tangible storytelling challenge in the class. Expect to spend 1-3 hours each week on the class.   

What will we learn?

  • Week 1: The Essence of Stories

  • Week 2: Story Wheel - Preparing to influence up.

  • Week 3: Craft stories like Hollywood.

  • Week 4: Storyteller Type Deep Dive

  • Week 5: Telling your story through words and images

  • Week 6: Telling your story through voice and body language

At the end of the class, you will have the superpower to articulate a crystal clear product vision. We focus on your ability to influence up, whether that's with your executives, your board or your investors. You will learn how to prepare for and deliver stories that influence. At the end of our classes, you will have a toolbox of ready-to-go stories for articulating product vision and other common leadership scenarios.

Frequently Asked Questions

How much is the class?

Can I get a refund?

Why should I take this class?

What if the dates don't work for me?

Get Notified 

about the next class

Interested in this class? Subscribe here to get reminders as we draw closer to class start. You will also receive Storytelling tips. 

The next cohort starts Sept 6, 2021!

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