Storytelling classes

for Startup CEOs and Product Leaders

Harness the power of storytelling to attract customers and manage up, down and across your organization.

Use storytelling to get execs on board with your vision and customers to buy. In every high-stakes interaction, use our methodology to get your point across with crystal clarity.

In our classes, we have distilled the art of storytelling into a science. Our methodology has been field tested to create memorable stories that influence.

At the end of our classes, you will have the superpower to articulate a crystal clear product vision. We focus on your ability to influence up, whether that's with your executives, your board or your investors. You will learn how to prepare for and deliver stories that influence. At the end of our classes, you will have a toolbox of ready-to-go stories for articulating product vision and other common leadership scenarios.

Students and Alumni of our classes will be invited to our exclusive Story Lab, a practice space where you are matched up with a partner to practice your storytelling skills on a regular basis.

Check out our offerings by clicking below to visit Product Maestro University:

Not ready to take a class yet? How about finding out your Storyteller type? It's free and only takes a minute.


"This class took my 2-hour product pitch down to 4-minutes. I literally sold a customer on an elevator ride."


"[The classes were] really helpful and inspiring! Seeing the different storyteller types in action on the very same subject was a great way to understand their effect."

- Stefan, product leader, co-founder of Codex D

"Connie helps us develop our own storyteller types using her LENSE framework. These tools helped me become a more valuable employee by clearly articulating my value-add to my organization through better storytelling and clearer communication. It also gave me the confidence to pursue a business idea I been considering for a while."

-Nav, Product Leader, Expedia, GE, Cisco

"One of the best classes I’ve had in many years.”

- Becky, CEO,

Who’s teaching?

Connie Kwan is a seasoned story-crafter and Product leader who has crafted and delivered product visions in her roles as Chief Product Officer and as CEO. In her 15 years spanning enterprise and consumer, SaaS, health, energy and semiconductor, she has told stories on stage at Google Tech Talk, Health 2.0, and Atlassian's annual conference. Additionally she has been on panels for Women in Product and Product Pub and was interviewed for a podcast for Practical Product. She understands how to engage different audiences through powerful narrative. She collaborated with actor and theatre director Max Koknar to create the Storyteller Method that turns the art of storytelling into a science. This is the method we will be learning in this class.

Who are these classes for?

Startup CEOs, Product Managers and people leaders. This class builds influence skills that are applicable for managing up, down and across the organization. If your success hinges on effectively working with people, then this class is for you.

Why now?

Two reasons. 1) You will have high-stakes interaction coming up such as fundraising, building a new team or product, moving into a new role or moving towards a promotion. Or 2) You are ready to accelerate your career by building your influence skills, the most important one for people-based work.

What is the Format?

There is a set of 6 classes. All materials can online. You can purchase the 6-class bundle called 0: Storytelling for Startup CEOs and Product Leaders, or you can purchase each class separately. The 6 class bundle will take between 6 weeks to 10 weeks to complete. To get the most out of the bundle, expect to spend 2-3h a week to meet online work on assignments and collaborate with fellow students. Each week, I offer office hours when you can meet online in real time with me, the instructor, and other students to ask questions. You will be invited to a Slack channel where you and I will interact and you will be paired up with others in the class to refine your story craft and delivery. Here are the 6 classes and what they cover:

1: The Essence of Stories

2: Story Wheel - Preparing to influence

3: The Story Secrets of Hollywood

4: Storyteller Type Deep Dive

5: Telling your story through words and images

6: Telling your story through voice and body language

How might I pay for this?

This class qualifies as career development. Many participants are able to use their company-provided, personally-directed training budget towards this class. Check with your employer about this option.

Why should I take this class?

Have you ever done all the research and walked into a meeting with all the facts, but still failed to get your execs on board? Quite likely it’s ‘how’ you tell it rather than ‘what’ you’re saying. Get a breakdown of the ‘how’ so that you can be equipped with the skills to bring execs on board. Never be at a loss again. Know the 6 different ways you can use to convey your message and more.

Can I get a refund?

All sales are final, but you may transfer your seat to another attendee before the class starts. Or you can choose to get access to a recorded version of this class.

When is your next class?

Sign up here to find out about future classes.

Not ready for a class? Find out your Storyteller Type instead. It's FREE >>>