VP Product


"I had so many "aha moments" as I went through the course content. With direct access to Connie, I received customized feedback on my project. The course also gave me the chance to ask for input from industry leaders and expand my network."


Product and Data, Rakuten

"Connie helps us develop the 6 storyteller types along with the LENSE framework. These tools helped me become a more valuable employee by clearly articulating my value add to my organization via better story telling and clearer communication. It also gave me the confidence to pursue a business idea I been considering for a while."


Staff Product Leader, Expedia

GE, Cisco

Who’s teaching?

Connie Kwan has crafted and delivered thousands of stories in her roles as Chief Product Officer and CEO. Whether it's presenting to executives, motivating teams, or convincing candidates to join a company, storytelling is at the heart of her work. In her 15 years spanning enterprise and consumer, SaaS, health, energy and semiconductor, she has told stories on public stages at Google Tech Talk, Health 2.0, and at Atlassian's annual conference. Additionally she has been on panels for Women in Product and Product Pub and was interviewed for a podcast for Practical Product. She understands how to engage different audiences through powerful narratives. She collaborated with actor and theatre director Max Koknar to create the Storyteller Method that turns the art of storytelling into a science. This is the method we will be learning in this class.


Who is this class for?

Product Managers and people leaders. This class builds influence skills that are applicable for managing up, down and across the organization. If your success hinges on effectively working with people, then this class is for you.

Why now?

             Two Reasons.

  • You have a high-stakes event coming up such as positioning yourself for a promotion, launching a product, ideating a new product, fundraising, moving into a new role etc.

  • You are ready to accelerate your career by building your influence skills, which is the most important one for people-based work.

  • Weekly LIVE Tutorials 

  • Self-paced Videos

  • Slack Community

    Students are invited to an exclusive Slack channel to interact with other students and get feedback from the instructor, 


  • See benefits immediately

    Most students see benefits immediately because we work on a tangible storytelling challenge in the class. Expect to spend 1-3 hours each week on the class.   

  • Week 1: The Essence of Stories

  • Week 2: Story Wheel - Preparing to influence up.

  • Week 3: Craft stories like Hollywood.

  • Week 4: Storyteller Type Deep Dive

  • Week 5: Telling your story through words and images

  • Week 6: Telling your story through voice and body language

Frequently Asked Questions

Can I get a refund?

All sales are final, but you may transfer your seat to another attendee before the class starts.

Why should I take this class?

What if the dates don't work for me?

We also offer a self-study option that allows you start anytime. You'll be invited to the same StoryLab community.  Please visit this page for more details on the self-study option. Or if you prefer to be notified of the next cohort instead, sign up here.

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